No Filter: the Lebanese campaign that asks us to think again

If you've been scrolling Lebanese social media lately, you may have come across No Filter: Believe Everything? Think Again. It's a national media and information literacy campaign launched in July 2025 by Lebanon's Ministry of Information, UNESCO and the Organisation Internationale de la Francophonie.

The campaign runs on TV, in the press and on social media, and it targets something we all know well: how fast a rumour or an insult travels online here, especially in difficult times.

Why I think it works

• The videos are short and look like the content we already watch, not like a lecture.
• It's a Lebanese campaign about our own media space, not a translated one.
• It doesn't tell you what to believe. It tells you to check.

After our verification training, a few of us made a habit of sharing one of these clips whenever a wild rumour lands in our groups. It's a polite way of saying "let's check first" without starting a fight.

Here's one of the campaign's reels from UNESCO Beirut.